How Artificial intelligence(AI) is Unlocking the Future

As the aspiration of human is growing so as the technology. With this, the demand for automation is also growing. So, we invented the term artificial intelligence. This helps the human generation to get fully automated. Artificial intelligence refers to the intelligence exhibit by machines and computer.

Well, how many of us want to feel the essence of the future world. Almost all, now let me explain you how fast this technology is expanding across the universe.

Applications of the AI in the Present Era:

I think everyone among us recognises Sophia, a robot which resembles human completely! Sophia can walk can see and remember faces like we all can. Apart from it, Sophia has ability to show more than 50 facial expressions. And most important part is that it can track faces, recognize emotion in which we human lacks. Well, this could be a perfect example of AI.

There are many other robots are as well which are used for dangerous jobs such as autonomous robots in defense, machine robots in manufacturing industry where the temperature could be in peak, where no human can survive. AI reduced the life threat without having any impact on quality of work.

Next, Alexa, can we have some music!! We have heard this line before. Isn’t it? Products like Alexa, google assistant, Siri are the examples of virtual assistant chatbot. A chatbot is a program which runs on dialogue systems.

These chatbots assists industries to attract more qualified leads for the business by eliminating human hands from the complex operations such as consumer support and services. According to a survey conducted in the year 2016, Facebook Messenger has 30,000 chatbots in a few months after its launch.

An autonomous vehicle, the vehicle with no driver. Will you prefer to take a seat on this vehicle which is completely automated and safe? Maybe yes! And, Some of us has already taken a step towards future. In current scenario google, uber and Tesla are working on Autonomous cars. The car which senses the surrounding and accordingly works on that.

Some of you might be thinking the above-given examples are in personal upfront what about professional. Then, did we heard about digital marketing.

With AI, the business can directly link to its clients/customers. The benefit of AI is that each and every client can directly interact within a fraction of seconds. The customer can view and see the other details of the product before buying and the company can increase its revenue, by removing the mediocre.

AI also helps the user to get an overview and decide their opinion about the product as the user can check out various informative data regarding the product. Machine learning and AI together are one of the booming concept across globe. It helps the marketer to understand their target audience and make predictions which may help them in accurate decision making. In simple words, a complete analysis from the user and marketer help them in clear prediction and decision. Companies use various AI-enabled tools such as recommendation engine, analytics, automated chatbots etc., to deliver valuable services to their consumers.

With continuous change in business environment, it brings stress as well. To cope up with such scenarios, artificial intelligence has replaced the manpower reducing the involved risks and the variability. Also, it helps to counsel the user from any place and at any time.

In architecture, AI assists for developing a bigger structure. Artificial intelligence has solved numerous problems which a human can’t because of the shortage of keeping that information in mind. And AI manipulates and deals with all these information presenting accurate outcomes in minimum time. With effective planning, coordination, and management, the development and repair operations become easier with low upfront cost and higher efficiency. For instance, we can take a look at Pittsburgh, Rapid Flow Technologies which reduced the weight of traffic lights by 40% without compromising light travel time. In fact, it was increased by 25%.

In banking, or other sectors dealing in finance, gets the benefit of AI. By installing face recognising equipment, security-enhanced, payments are made easier and fraud cases are minimised.


These words might help you think beyond imagination. Use your imagination and curiosity to develop something new by using artificial intelligence. As we all know that there is always a negative aspect of all the things. But still, if we want new things, achieve more and relax more. We all have heard quote by Bill Gates, “I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it”.

So, we have to explore more and build new things. Then maybe someday we can change the future.


Varun Datta is a serial Entrepreneur and a vivid writer who loves to share what he has learnt in his Entrepreneurial Journey. He has founded multiple companies, out of which is the most innovative one.  It is a waste to energy enterprise which is wholly focused on the production of electricity in order to power the mining of popular cryptocurrencies.

How AI Affects Error Handling And Testing


According to recent studies, artificial intelligence (AI) will replace humans in nearly 16 percent of all jobs within the next decade. Many industries already use AI to perform a number of different tasks.

For years, professionals in the world of app development have used AI and other tech-based tools to test their programs before launching them. Successful mobile app developers realize just how important testing a product is before offering it up for mass consumption.

With adequate testing, you will be able to find out where the performance bottlenecks are in your program and how to fix them properly. Read below to find out more about how AI is shaping the world of app testing and error handling.

Avoid Issues Related to Resource Scarcity and Time Restraints 

Most app developers have a very full schedule. If you are an entrepreneur as well as a developer, you know how hard it can be to adequately test an app before release. Thoroughly testing an app before launch is the only way to ensure it is reliable and fit for mass consumption. Most PHP developers are in pursuit of deploying their programs as quickly as possible, which can lead to big problems in the future.

Using AI to automate the app testing process can benefit your company greatly. Most app testing involves repeatedly testing the same functions. This is why using computers to handle this work is a good idea. With the help of AI, you can reduce the chance of human errors during the testing process. Each of the tests performed by an AI program will be thorough.

Once the AI program has finished the testing process, they will provide a detailed breakdown of the problems that were found. It is your job to take this report and figure out ways to address the pain points within in your app.

Get the Instant Feedback You Need 

Using AI in the app testing process will also provide you with the instant feedback you are looking for. The state of the art analytics used in these AI programs will easily identify app hotspots and perform test cases on these areas. An AI testing program will perform a series of similar inputs and then provide you with information on the outputs they produced.

Trying to perform this mundane and repetitive task on your own can be quite boring and will usually result in errors being made. By allowing an AI program to mimic these input-based scenarios, you can get the information needed to make your app run better even when it is being used by millions of people.

Once you have launched your app, using python network monitoring & error handling | AppOptics is a good idea. With the help of this program, you can identify coding problems that may be prohibiting your app from running at peak efficiency. While optimizing an app can be lots of hard work, it will definitely pay off in the long run.


Gain Insights Into Your App With Predictive and Prescriptive Analytics 

If you are like most app developers, you have a test suite constructed to test the programs you build. These automated suites will generally produce a vast amount of data. Allowing an AI-based program to review this data can be very beneficial.

These programs can do everything from identifying app defects to predicting the overall quality of the program. This data can also be used to predict parameters of the app’s various processes and prescribe the best course of action to take to get the most out of the program in question.

Your goal as an app developer should be to identify less obvious faults that may cause usage failures over time. While you will have a hard time spotting these defects on your own, it will be much easier when choosing an AI-based app testing program.

Analyzing App Defects With Ease 

Are you looking for a way to speed up the app testing and defect analysis process? The best way to do this without compromising the functionality of your program is with the help of AI. These programs are designed to thoroughly test apps and bring to light any harmful defects that may exist.

Providing users with a reliable app is a lot harder than you may think. Getting in a big hurry during the app testing process will usually lead to your app getting overwhelmed shortly after launch. If parts of your code aren’t correct, it can lead to a less than stellar user experience. Rather than trying to inspect each element and line of code in an app, you need to utilize the power of AI.


Chatbot Testing is Essential 

Some app developers think that chatbots are only used on ecommerce websites, but this is not the case at all. Many new apps use this features to provide users with the help they need. If you are a business owner looking to add a human element to your new app, then using chatbots is a great idea.

Before launching this feature, you need to thoroughly test it to ensure it works properly. The effectiveness of a chatbot program relies heavily on the quality of your app. With the help of programs like QMetry BOT Tester, it will be easy to automate the chatbot testing process.

The last thing you want is to provide a live chat feature that doesn’t work for users. Instead of leaving this important part of your app to chance, you need to use AI to test and optimize your live chat feature. Even if you have to invest a great deal of money to acquire these technologically advanced tools, it will be worth the investment. With the right AI program, you can optimize your apps before they hit the market.

Are you unsure about what type of AI programs to use for your app testing needs? With a bit of online research, you should have no problem selecting a program that is both effective and easy to operate.

Author: Wendy Dessler

Is Artificial Intelligence the Future Technology?

A few years ago, artificial intelligence was just talked about in science fiction movies. We were amazed to see the capabilities of machines in these movies. These machines can understand the human language, respond and perform tasks that we generally haven’t seen machines to perform.  Artificial intelligence has been projected as an evil in these movies where AI robots rebel against the human race. However, the reality is far different from the movies.

  • In real life, artificial intelligence is assisting the humans in many ways. Some of us even might not be aware of artificial intelligence applications in day to day life. Virtual assistants like Apple’s Siri, Google’s Allo, automated ticketing systems, smart homes are all real-life examples of artificial intelligence.
  • Artificial intelligence is not something new. AI and machine learning are here for quite some time now. Recent advancements and rigorous research in artificial intelligence have caught eyes of the general masses. Also, the use of artificial intelligence by technology giants like Google, Microsoft, Tesla etc have made artificial intelligence more popular as they have maximum outreach worldwide. People are getting familiar with artificial intelligence technologies and want to learn more about it.

Artificial intelligence in Future

  • Artificial intelligence is the branch of computer science that deals with the making of intelligent machines. Artificial intelligence machines can perform a task that would otherwise require human intelligence. These machines can perform autonomously without being explicitly programmed.
  • Artificial intelligence is the technology of the future. We have seen internet changing the whole scenario of the digital world. Now its the time of artificial intelligence to be an agent of change. There will be no limit to what artificial intelligence an achieve in technology. From finding a new planet in the galaxy to predicting the earthquake. From understanding the sea level rise to keeping an eye on climate change. Artificial intelligence is here to transform the future of technology.
  • Artificial intelligence is a vast concept. Narrowing it a bit, let us move towards the machine learning from where the actual AI implementation begins. Machine learning is the subset of artificial intelligence that deals with the concept of neural networks. These artificial neural networks mimic the human brain neurons. This is known as deep learning neural networks and has the ability to perform complex tasks like digital image processing, automated data annotation and many more.

Let us now see some of the future implications of artificial intelligence:

AI in Robotic Scientists

Artificial intelligence and deep learning will be playing a major role in the scientific discovery. The upcoming future will be witnessing the revolution in research and development in business intelligence solutions. AI robots can prove theorems, make observations and perform experiments with the scientists. Artificial intelligence and data analytics is playing a prominent role in the drug discovery. Deep learning neural networks have the ability to perform thousands of permutations and combinations per minute. Machine learning algorithms are used in synthetic biology to build microorganisms for various purposes.

AI in Big Data Analysis

Big data analysis is taken over by the artificial intelligence machines. Artificial intelligence and machine learning require three basic pillars to function properly. These are huge datasets, faster computers, and better AI models. Artificial intelligence machines have the capability to perform millions of calculations at the speed of the blink of an eye. AI machines have the capability to remember millions of facts and figures. This makes the data crunching ability of AI machines to a superhuman level. Various data mining techniques have made AI machines to dive deep into the sea of data to generate powerful insight.

AI in Transport

The transport system has tremendously improved over the past few years. Smart ticketing systems, bullet trains, and other exciting advancements have taken transportation to next level. Artificial intelligence is further revolutionizing the transportation. Google’s self-driving car was first tested in 2012. The concept of driverless cars was something new and exciting for the general masses. Since then Google is making improvements in self-driving cars. Self-driving cars use computer vision and digital image processing to detect the obstacles. Natural language processing helps to interact with the car and giving instructions to the car.

AI performs dangeuros jobs

Many times humans have to perform tasks that are risky and life-threatening. Artificial intelligence machines and robots have helped in performing the hazardous and dangerous jobs. Artificial intelligence machines can perform in any environment. Deep learning neural networks have the capability to perform tasks autonomously at any physical condition. They have found applications in hazardous jobs like spying drones, high-temperature furnaces in oil and gas plants or working at dizzy heights. This has ensured the human safety that too without compromising the quality of work.


In the upcoming future, machines will become more and more intelligent and there will be practically nothing left that machines can’t do. Artificial intelligence will become a part of our everyday life and living without AI would be unimaginable. Artificial intelligence services will help our society in many ways. Improved transport, performing hazardous tasks, solving climatic change issues, astronomical researches and many more. Further research in artificial intelligence will make the world to become a better place to live in.


Mandeep Kaur | Webtunix

The Fast and Functional- Ways to Accelerate Test Automation

Today, technology by itself isn’t the need of the hour. Delivering solutions at the right time is the real game changer. Keeping that in mind, most of the industry has already taken steps to fasten this process: embracing agile development, automating the delivery pipeline, etc. However, this isn’t enough. Business demands more software ever so often and needs it to be made available as fast as possible. So, what can be done to live up to the market’s ever-changing expectations concerning solutions and the time-to-market?

Shift Left
A study conducted by SQS revealed that 56% of defects originated during the requirement phase of the project. This being an incredibly high percentage, led to the adoption of the shift-left model. This approach focuses on quality from the very beginning of the project. As a result, it leads to an improvement in the ability to detect and rectify defects as and when they occur. In turn, all this results in reducing time-to-market.

Get organized
Even though this doesn’t seem necessary and not a day-to-day priority, keeping your tests organized will help streamline and speed up the process for you in the future. Keep your test cases clean and reusable and automate features at the unit level. Following good test management methods is essential. Further on, securing accurate data, and maintaining clean automation reports will make it easier for your team to run tests whenever required.

Automate the Right Way
It is common knowledge that automating tests makes things exponentially faster and simple. However, not many seem to be aware that automating the wrong test cases slows down the progress. Exploratory testing is required for new test cases and doing it at the beginning itself will save you the headache of going back and doing it later after you’ve already tried to automate it. Therefore, before you start running them, understanding the best cases to automate will prevent you from wasting time.

Go Script-less
Adopting script-less automation will allow you to take advantage of your existing functional testers by not making them learn new scripting languages, thereby speeding up the process. Script-less automation tools will help you leverage your existing domain experts.

Using Parallel Testing
Automation gets the required boost with parallel testing, as it allows different tests to run simultaneously. If you can understand the importance of the same tests across devices, multiple browsers, and operating systems, you can also see the benefit of doing this all at once with parallel testing rather than running the script repeatedly on different configurations.

Balancing quality and speed isn’t something that happens overnight, it’s something you will learn better along the way. The strategies mentioned above will help you in working towards faster test automation.

Author: Monica Paul 

RPA, the Next Logical Skill for Testing Professionals

Robotic Process Automation (RPA) is not a new technology. It has been more of a backseat sleeper until a few years ago. In fact, strong roots of this disruptive technology can be traced back to screen-scraping tools from the late 1990’s.

Be that as it may, the credit of being RPA’s spiritual forerunner is given to automation used for unit testing and regression testing by quality assurance engineers in the early 2000’s. This reduced process times significantly and paved way for cost and time saving in the testing field.

Inadvertently, modern RPA has many predecessors that have been used in day-to-day life for almost a decade now. This includes automated bots that post on social media and send out bulk emails or just converse with people over the web. Even the interactive voice response (IVR) systems used in call centers for customer service calls are an early form of RPA.

With that out of the way, let’s try and understand what is RPA, how it will affect the testing field and why you should learn RPA online this year.

What is RPA?

Before delving into RPA’s importance in the testing field and the prospects this buzzing technology presents, let’s first understand what is RPA.

RPA is a new-age division in the automation field that deals with software robots mimicking human actions to perform a sequence of measures to complete a given process. In more ways than one, RPA can be compared to industrial automation done with robots.

Like how robots in a factory work on iterative, bulk processes, RPA bots do the same but for software jobs. This could include bulk data entry, running of email campaigns, generation of invoices or any one of the millions of iterative tasks that are necessary in the current IT world.

This technology is a powerhouse which is evident by McKinsey and Company’s estimate that RPA’s impact on the global economy will be as high as $6.7 trillion by 2025. This analysis is based on the automation technology’s awesome ability to challenge the output of 110 million to 140 million full-time equivalents.

RPA for Testing Professionals

While RPA is a profile that any IT professional can get into, if you’ve been paying attention to the industry trends you might be aware that it is ideal for testing professionals. In fact, more than 70 percent of job postings in the RPA field, currently, require a good deal of experience in testing, automation or otherwise.

But, why is this?

If you didn’t know already, RPA tools can be coupled with testing tools to enhance testing.

RPA bots can be taught how to initiate and execute test cases over tools like Selenium. This reduces a professional’s efforts in end-to-end testing. It also makes the overall system more efficient and less prone to human error.

To top it off, RPA bots can be trained at an early stage of a testing cycle and reused with slight tweaks in different projects. These bots can also extract raw data and information and deliver this to the target code from the front and back-ends without making any significant changes to the existing infrastructure.

Using RPA has the following advantages:

  1. The system has zero downtime
  2. The system is faster, more accurate, more efficient, and saves a lot of time
  3. The process is automated, so testing professionals can devote this time on other projects or on creating other bots which in turn increases employee productivity
  4. There is zero room for error
  5. The system is consistent
  6. Improved analytics are obtained as everything is logged
  7. The overall paucity of the process is reduced
  8. RPA offers cost effective solutions

This covers the demand for testing professionals skilled with RPA in the testing profile. But, what about other areas?

While testing might cover about 30 percent of the profiles for RPA job openings, the remaining are in other fields. Let’s now understand why a testing professional is ideal for any job in RPA, not just testing.

If you have seen any of the RPA tools like UiPath, BluePrism or Automation Anywhere in action, you will know that each of them has a good deal of similarities to automation testing tools like Selenium. Moreover, if you are proficient with automation testing, working on RPA will not be a challenging task for you.

Add on the advantages RPA brings to the table, companies can save a lot in terms of investment and time. Because of this, most companies are currently hiring testing professionals skilled with RPA tools. The pros of RPA that we discussed earlier are not just limited to the testing field, they are applicable in any field to which RPA is applied.

So, as we have seen, adding RPA as a skill will not just help testing professionals progress in their testing career, it will also open the door to new career opportunities. RPA is currently in demand in several different technology fields. These include software development, BPOs and KPOs, government organizations etc. Companies hiring for RPA professionals include Microsoft, HP, IBM, TCS, Dell and hundreds more.

According to Gartner, the demand for RPA is growing rapidly, roughly 20 to 30 percent every quarter. So, what are you waiting for? Add an RPA tool to your resume and get into a role that is going to be in trend for at least the next couple of decades.


Mir Juned | Edureka

Big Questions About the General Data Protection Regulation

The General Data Protection Regulation is, obviously, centred around data privacy, and also its focussed on the private data of individuals, particularly person living in any European union member state. It updates existing and introduces new regulations related to the processing of the personal information and data.

So, there are many questions that arises in mind related to GDPR.

Will the GDPR affect me?

The answer to this queries is yes. As an individual, the GDPR recommends when and how companies is going to process any data related to you. If you are related to the organization or controls personal of any EU citizen, the GDPR suggests how and when you have to do this. This states that GDPR is not only related to organizations but also to individual privacy.

Will the GDPR apply after Brexit?

The answer to this question is yes, as GDPR mainly concerned about how the company is going to process and control the EU user data. Moreover, the UK Data Protection Bill was introduced to the House of Lords on 13 September 2017. The Data Protection act is replaced by the Data Protection bill and it only make sure the GDPR standards when it comes to data processing and control, but also meets UK needs.

Will the GDPR replace the DPA?

Yes, and no. In the short-term, the General Data Protection Regulation (GDPR) does replace the Data Protection Act of 1998 (DPA). But Britain is also preparing for Brexit, and while the GDPR regulates the protection of data of any EU citizen, after Brexit there will be a need regulating data protection of UK citizens too.

The UK Data Protection Bill was introduced in 2017, and comes into effect in May 2018. The bill applies the same standards as GDPR, while clarifying the context of some GDPR definitions within a UK context.The Data Protection Act 1998 (c 29) is a United Kingdom Act of Parliament designed to protect personal data stored on computers or in an organised paper filing system.

Will the GDPR affect cold calling?

The General Data Protection Regulation (GDPR) will most definitely affect all forms of cold calling, including cold email marketing. The GDPR sets a high standard for consent, placing an emphasis on leaving the individual (the prospect/customer) in control, and building trust and engagement.

Proper consent under the GDPR means the following:

  • Consent must be explicit, and via a positive opt-in. This means you can no longer use consent by default, consent as a condition of sale or service, or even pre-ticked consent boxes on forms.
  • Consent cannot be vague. The individual must give a specific statement of consent, while knowing what they are consenting to, and who they are giving consent to. If any third-party controllers will also be relying on the individual’s consent, they must be named.
  • Consent should be separate from any other terms and conditions.
  • Evidence of consent must be recorded and retained. This includes records of who, when, how, and what.
  • It must be easy for individuals to withdraw consent, and they must be informed of how they can withdraw consent.
  • You should regularly review your records of consent, making sure nothing has changed in terms of the relationship, the processing of the data, or the purpose of the consent. Refresh as necessary.

Will the GDPR affect B2B?

The GDPR specifically applies to individuals, so in the context of B2B relationships — existing and new — the impact of GDPR will depend on the contact information you use to communicate with your B2B clients. Whenever your contact information includes personal data, you would need to follow the regulations relating to explicit — and recorded — consent to opt-in. This would extend to also include regulations regarding data protection.

If, however, your records only include generic contact information (a contact number or email address with no name attached) you don’t necessarily have to record explicit consent, but you must make it easy for the company or organisation to opt-out, and keep a record of this.

What does the GDPR mean for marketing?

The GDPR is not a death knell for marketing, it is simply a way of regulating certain aspects of marketing. It doesn’t kill off direct marketing, it merely hands control of direct marketing to individuals. This means that marketers now need to ensure that they have explicit consent from individuals to market to them directly (be it via phone calls, email campaigns, or even direct mailing). It means marketers now need to inform individuals:

  • Who will be marketing to them (company or organisation name). If any third-party controllers will also be using the individual’s personal data, they too must be named.
  • How their personal information will be used, and what it will be used for.
  • That they can opt-out at any time, while also explaining the process for opting out.

Marketers also need to understand that blanket consent is no longer allowed. Under the GDPR, individuals give consent for a specific campaign or purpose, and should that campaign or purpose change, they need to give consent again. If your customer gives consent to receive marketing communications relating to your range of lawn furniture, you cannot suddenly switch to marketing your new range of bathroom products to them.

Courtesy : Nabeena Mali (Medium)



5 Quick Affiliate Marketing Methods to Grow your Business to the New Levels

Affiliate marketing is one of the most popular ways to make money online these days. Thanks to the ever-growing internet and millions of websites, it has made way for many small businesses who thrive on this idea. However, there are many pros and cons to evaluate before you start with affiliate marketing with the intention to earn loads of money. You have to weigh the pros and cons to find out if it’s really going to work for your business.

Affiliate marketing is a broad term that covers several methods that one can apply on their website and earn profit. When used jointly with a reputed affiliate marketing software you would know where you stand with the clicks, and conversions helping you keep a track of your profits.

Before we find out which affiliate marketing methods can help you earn more revenue, let’s see how affiliate marketing has evolved over the years.

Growth of Affiliate Marketing

Majority of the websites earlier were created by very small businesses and affiliate marketers. The internet was not so chock-full earlier and thus, it was far easy to drive the desired web traffic resulting in steady profits.

Affiliate marketing was all about looking for the right affiliate products, setting up affiliate websites for promotion of the products, finding out about 50 keywords related to each affiliate product and writing effective and exclusive content with these keywords. And there you go! That was all what was required to do well in the affiliate marketing in the past.

Meanwhile, the large-scale businesses were increasingly getting conversant with the affiliate marketing’s effectiveness and so, they started working more towards building their online presence with increased focus and funds. Around the same time, while search engine like google were emerging and supporting big names in the search results, blogs were also going through a major overhaul with business blogs taking over the usual diary-like personal blogs.

There was a time when Google started downgrading the affiliate websites that were low-quality an outdated, and that did not follow the SEO rules. Despite all of that, affiliate marketing still sailed through and came out stronger than ever with marketers coming up with more matured methods and implementing them accordingly.

So, what are the right affiliate marketing methods that you should implement to grow your business to the new levels?

Discount Coupons

Coupons were once a big hit with the affiliate marketing and it maintained its popularity for many years. Working on an online coupon business can earn some good revenue for you. Being an affiliate, you can offer coupons to your customers that will get them discounts or great deals on some products. This gesture will help your customers save money and in turn, they will keep returning to your website and increase your conversions.

The best way to implement this strategy would be to always offer the best deals from your kitty. Although the commission won’t be great, you will gain the trust of your audience which will eventually be a long-term gain for you.

You can add the discount coupons either to external coupons and deal sites or to your own coupon website. You can also add value to these coupons by adding some product related information or focus on user interaction. For this, you can add more options allowing the users to get involved, rate your product, comment on the offer, and so on.

Pay Per Click Advertising

This is paid advertising or PPC in short that helps market your affiliate programs and measure your growth. PPC essentially helps to increase the number of customer emails in your mailing lists or market the YouTube videos or webinars. These ads can also be just used to send any searches to the merchant website.

This is perhaps one of the best ways to take advantage of the organic search to drive traffic that’s highly targeted typically to a specific home page.

In PPC model you need to pay for each click and not for placing the ad on a search result page.

So, how does it work?

It’s the aptitude of buying and enhancing the targeted ads for the specific phrases. For example, when users enter specific keyword in the search engine bar that matches your ad, your ad comes up along with several others on the popular search engines like Google, Yahoo or Bing.

PPC is indeed a great technique to make sales instantly, provided you have the required knowledge and skills.

At the same time you must also be associated with a trusted affiliate marketing software that will keep a track of the clicks in real-time so that you don’t lose count of the conversions.

Product Reviews

This especially works great for those who with blogs. Writing a detailed product review complete with a balanced view that is, along with the pros and cons is the best way to start your journey with affiliate marketing.

All you need to do is to create a website and start writing about your favourite products. We use some or other products on a daily basis and so, we can easily start reviewing the personal care products. This especially works great for a beginner in affiliate marketing.

Just make sure that you maximize the chances of article to get a better ranking on search engine pages by implementing SEO best practices.

Email Marketing

Email marketing has been one of the best online marketing techniques since the time we know about it.

You can start by adding a hello bar on the top of your website or blog’s home page. This should be prominent enough so that the visitors are attracted to it as soon as they enter your site.

So, what do these hello bars all about?

These bars can help you promote an eBook, worksheet, checklist, and more that will ask for the user’s name and email address. Alternatively, you can also install a pop up that appears as the user is about to leave the site capturing his/her information. These are some of the ways you can create an effective mailing list.

Webinars for Product Promotion

A live webinar is a fantastic way to connect your audience with useful information related to the product. This is far more effective than PPC or email marketing.

Whenever you want to buy a product, you would first like to know how it works and what are the uses. While you can obviously read any online or physical documentation or a guide related to it, joining a live session is much more helpful as it clears all your doubts with the expert. The live interaction leaves a much better impact than reading.

Affiliate marketing is still a profitable option in the current times, however you must know which techniques to use and how. Make sure that you use a great affiliate marketing software from a reliable name so that you can keep a track of your co versions, while you can associate with a wide network of other affiliates and influencers who can help you promote your product. While the above are the tried and tested techniques that produce great results when implemented effectively, the will to continue is also important at the same time.

Author: Sohel Ather

TheOneSpy computer and android spy software

TheOneSpy is basically a cell phone and computer monitoring app that empower its users to spy on the target cell phone of Android, IOS, and blackberries and further on windows and computer machines. The reason behind its development is to set parental control on kids and teens device for parenting point of view. Furthermore, it boosts up the company’s productivity because an employer can spy on their company’s owned machines and gadgets. However, a user can spy on their partner and spouse to prevent cheating, because the extramarital affairs or cyber infidelity is on the rise over the last few years since the user has got the social messaging apps on their cell phones.

Let’s discuss all the features of computer and android spy software individually.

Cell phone spy app for android features

Call spy

The user can record and listen to the calls proceeding on the target cell phone with secret call recorder of the android phone spy app. The user can further save the recorded material on the online dashboard.

Phone bugging

The user can record and listen to the surround Voices and conversation happen around the target phone of Android OS by hacking the MIC of the phone with MIC bug app. The user can view the surroundings with the spyvidcam bug of the phone spy app and can hack the front and back camera of the cell phone and user can view surround visuals by making short videos, and the user can remotely capture images with camera bug app.

TOS spy 360

A user can spy on the target cellphone of android activities in real-time with the help of spy 360 live surround listening. It helps out the user to spy on the surrounds voices and conversations and a user can listen to it and record it as well. You can use spy 360 live camera streaming and can view live surround visuals of the target Android smartphone. However, a user can share the screen of the phone to the web portal of the Android spyware for phones and user can view live activities happen to the target cell phone device.

Track GPS location

You can track the location of your target android cell phone with GPS location tracker and a further user can view the current and location of the target alongside the location history.

Spy on messages

You can read and view the sent or received text messages such as iMessages monitoring, SMS, MMS and heads up tickers notifications.

IM’s social media

You can spy on all the trendy instant messaging apps running on the target android cell phone with IM’s social media. It empowers the user to view IM’s logs such as chat conversations, shared media such as photos and videos, audio and videos voice conversation logs and last but not the least sent or received Voice messages.

Browsing History

The user can view all the visited websites URLs and bookmarked websites with the complete time stamp on the target android cell phone by using the browsing history of the android monitoring software.

Remotely control android phone

You can remotely view installed apps on the target Android phone and a further user can remotely control the activities happen on the device. A user can block the text messages, block the stranger’s incoming calls and can also block the internet on the target phone.

Computer monitoring app features (Windows +MAC)

TheOneSpy computer monitoring software provides the services for both PC and MAC monitoring to spy on Windows and MAC computer devices.

MAC spy app Features

Camera bug

The user can remotely hack the camera of the MAC computer machine and can view who is up to the device at the moment.

Website blocking

You can block all the websites that are time wasting or inappropriate for you, use website blocking of the MAC tracking app and deliver best shot.

Screen recording

The user can use the front camera of the MAC laptop device and can hack the camera to make short videos with screen recording of the MAC surveillance app and get to know the activities happen on the screen.


Remotely capture screenshots of the target MAC screen and keep an eye on the activities occurs on the MAC desktop computer.


Use keylogger of the MAC tracking spyware and get all the applied keystrokes on the target laptop MAC device. You will have password keystrokes, messenger keystrokes, and email keystrokes.

Windows spy app features

The user can use website blocking to block the websites running on the Windows device. Just put the URLs to the filters and end the job. Furthermore, the user can capture screenshots of all the activities happens on the windows machine screen. However, a user does real-time monitoring with real-time monitoring tool of the windows tracking app. Moreover, a user can use might alarms to get alerts about the certain activities and last but not the least user can user-friendly reports about all the activities happen to on the target windows computer desktop device.

Author: Sohel Ather

Unmatched Benefits Offered by Fuzzy Matching Software

Management is an integral part of every business, which needs a proper implementation to avoid any confusion during an activity. While dealing with a huge amount of data, management of data becomes inevitable that fetches unparallel output. This conserves the budget as well as enhances the customer support, adding to the positive outcomes of an industry. Though it may sound a simple process, it demands acute knowledge and efficient manpower for a successful implementation.

In other words, an organization is a storehouse of numerous types of data, irrespective of the source of input. Is it important to preserve every piece of information available in the database to run a business?

Management of Data

Proper management of data is the simplest way to contact a huge number of people with a personal touch. This can be achieved by sorting the scrambled data and removing the repetitive elements. How to achieve an integrated and cleaned set of data without losing a single slice of information? The solution to this grave issue can be sorted by a simple technique of fuzzy matching. Through this article, we will understand this technology of cleansing the messy data and the benefits surrounding the algorithm. 

Why should one invest in Fuzzy Matching?

A successful business has multiple sales point and countless nodes for attracting customers. All the people visiting the business, via offline or online stores, are not the potential buyers. Hence, the endeavor of the workers of a firm should be to convert these people into promising clients, through which business can earn more revenue. This can be done only if a team of customer relations receives relevant database for contacting them.

Fuzzy matching plays a pivotal role in delivering a unique set of data, without any repetitive and false information. Have you wondered, in spite of competent manpower why does the data tend to get repeated? Data usually gets reciprocated due to numerous sources of input and purposes for visit. How is this technique implemented in the pool of database to clean it? Let us find it out. 

What is Fuzzy Matching?

Appreciate your team members for accumulating as much data as possible from diversified sources, which opens a gateway to a huge ocean of client database. However, without fuzzy matching, the entire sets of data may not produce valuable outcome due to repetition and obsolete information. This may lead to a situation that will promote customer dissatisfaction and deplete the effective utilization of resources.

In contrast, with its proper application, similar information from contrasting sets of data referring to a common entity gets identified regardless of the data source. This is extremely useful in sorting data when a general identifier is missing while combining various databases. 

Utilization of Fuzzy Matching

In an organization, the general data quality issues are extremely common which can become a big reason for concern if not sorted in the initial stage. In order to achieve accuracy while matching the data, a few criteria are considered, which are as follows:

  • Possible matches
  • Found matches
  • False matches

The aforementioned criteria help evaluate the matching technique, leading to precision. It even parses the emails, addresses, and other miscellaneous data with effective parsing tools.

In fuzzy matching, rather than seeking for identical matches, it identifies the non-exact matches. It efficiently locates information which doesn’t match 100% with the principal data. It primarily works on probability to achieve perfection, leading to an enhanced business outcome. 

Introduction of Fuzzy Matching to Enhance Customer Satisfaction

Conventionally, data was collected from various sources in order to enhance the database of clients. However, this also led to fragmentation of data, making it challenging for the employees to accumulate proper information. Even the countless

clients were contacted by the CRM department to establish a friendly relationship with the customers. However, irrelevant database imposed several negative effects, leading to intense dissatisfaction and finally loss of potential clients.

Implementation of fuzzy matching defragments the client information by bringing all the pertinent data on a single platform. It conjugates the past and present transaction of a particular client that helps in understanding the nature of the search and purchase. 

How Can an Industry Benefit from Fuzzy Matching?

There are several reasons for incorrect input of information ranging from phonetic error, character mismatch, misunderstood accent to noisy environment. How will fuzzy matching help a firm with these concerns? Let us have a look:

  • Manually entered information can be sorted and rectified by translating the errors.
  • Data collected from web forms are also scrutinized to identify errors.
  • Fixes the collection of data, accumulated from diversified validation rules, which is impossible to sort otherwise.
  • Understands the combination of online and offline stores to offer a flawless customer database.
  • Touch points of the customers are identified and addressed efficiently.

Creation of relevant, unique, and valuable content leads to an achievement of customer satisfaction. This can be obtained only if the online as well as offline facts are accumulated at a single place and is cleansed, de-duplicated, and arranged accordingly.

Data ladder is the most prominent face among the groups of numerous data cleansing firms that claim to offer unparalleled service.

  • It implements a fuzzy matching algorithm to link and detect records which lies in between the data sets.
  • It produces graphical reports on the numerous records that are found with potential linkage with the existing database.
  • With free consultation and customizable interface, the fuzzy matching techniques pave a seamless path for industries to create a unique platform for offering the finest service to the clients.


Fuzzy matching ( ): It is a type of computer-aided translation that is used to match an entire text or a portion of it to produce unique content. It operates in contrast to the traditional methods of data cleansing and is beyond the percentage of matching threshold that is pre-set by the application.

Implement this unique method in your existing system that successfully assists the manpower in identifying the similar strings of data from diversified sources. This simple step helps reap benefits in the long term and also contributes to business scalability.

Author: Sohel Ather

Result Driven Software Developer Companies for Business Scalability

Software development has become a crucial aspect in every company’s business portfolio. With multiple software developer companies over the horizon, one needs to tread judiciously before engaging the services of any provider. What do these companies actually do? What are the pros and cons of imploring the services of these firms?

Role of Software development companies-

Software development involves multiple tasks right from programming to testing and execution. Every client has a specific type of software to be developed that will cater to their need explicitly. A software developer company invests their time, expertise and energy to create that perfect software, befitting a particular client.

Pros –

  • There are several reasons one can and should invest in software development companies.
  • They prove to be an inexpensive and practical alternative for clients in countries with high cost of labor.
  • It helps to cut down expenses in the form of hiring resources, investing capital in research, setting up a large office space and much more.
  • Higher taxes almost always send the companies downhill, especially if they are not adept in keeping up with the growing demands of customers.
  • Outsourcing development work proves to be cost efficient because it is cheaper than having the software developed in-house. You need to pay a fixed amount for optimal professional service work.


  • Not engaging the services of a renowned software development company proves to be more inefficient. You need to check the skill level of the organization before investing in their services.
  • Communication can become an issue at times. Language barrier, time zone barriers, can lead to serious misunderstandings about the project. This can affect the delivery time line as well.
  • Outsourcing developing work can make employees feel less important and undervalued as they are under constant pressure about their jobs. This insecurity can give rise to underperformance.
  • There may be times that communication gap can lead to quality of the project being affected. This can prove quite disastrous for the company’s image and working.

Although, these are certain pros and cons that may affect development work, however, there are immense benefits that can be advocated through right development strategy. Certain companies have proven their mettle by performing well above others and delivering result driven custom software development. Some of the companies that have stood out from the rest are-


A custom software development company, located in USA and Belarus, VironIT has created a niche for itself in the IT market. Founded in 2004, the company boasts of several competencies that forms its marque, such as, web-oriented applications, mobile apps, business software solutions, software upgradation and maintenance.

The clientele of the company is placed in the Fortune 500 companies under different segments like healthcare, financial services, marketing, retail, gaming, amongst others.

VironIT specializes in enterprise software development, cross-platform mobile app development, e-commerce development, custom software development, etc.


This internationally renowned company was founded in 1989 and has a more than 25 years of expertise to its credit. With understanding changing codes and IT environments, ScienceSoft has carved a niche for itself in telecommunication, retail, healthcare, financial services, amongst others.

The company is headquartered in USA and has active clients and operations across North America. With Tieto, IBM, Viber, Leo Burnett, etc. as their prestigious clientele, they have progressively developed custom software’s for big and small enterprises, alike.

They specialize in platform-based enterprise solutions, custom software development, mobile and desktop app development, testing as well as maintenance, etc.


With wide-spread operations in USA, Belarus and UK, Oxagile saw its humble beginnings in 2005. With a bundle of experience than spans more than a decade, this company is known for its mobile and web application development services.

The domain expertise of the firm covers OTT i.e. VoD and live streaming of videos, VR, AR, real time communication, etc. The company specializes in Software design and prototype, custom software development, testing and QA, video software development, IT consulting, amongst others.

Code Brew Labs

A young company formed in 2013, Code Brew Labs has created quite a buzz in the software development segment globally. With a strong presence in India and USA, they cater to bright startups and medium sized companies to develop scalable business solutions.

They specialize in iPhone App Development, Android App Development, Custom Software Development, Minimum Sustainable products for startups, App Store optimization, App monetization and much more.

The Nerdery

Formed in 2003, The Nerdery is a company that believes in delivering top-class software products and development strategies that prove to be beneficial in the long run. With an innovative team of engineers, the Nerdery is proudly spread in Kansas City, Minneapolis, Chicago and Phoenix.

The company specializes in social media applications, embedded systems, websites and web apps, custom software development, etc.

Godel Technologies

With headquarters in Manchester, UK, Godel Tech was founded in 2002 with a strong delivery approach that redefines software development. The company has two software development centers located in Brest and Minsk, Belarus.

The company specializes in IT consulting, independent software vendors, retail, pharmaceutical, media, QA, etc.


Blueberry began its operations in 1997 and has stood the test of time with evolving technologies and advanced software development systems in place. With over 20 years of technological expertise, Blueberry has carved a niche in the international markets with their in-depth programming and development skills.

They are based in UK and USA with core competencies that range in developing database applications, windows-based apps, amazon web services, custom software development, cloud computing and much more.

Xoriant Corporation

Founded in 1990, Xoriant has more than 20 years of expertise in custom software development with over 7 delivery centers globally. With offices in UK, USA and India, Xoriant specializes in mobile app development, professional implementation and integration, product development, cloud technologies, etc.


With pioneer software developer companies present, it is advisable to invest your time and money in having your custom software developed through their skilled team.

Author: Sohel Ather

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